I Love Culture

Basel is a place of exciting contrasts. Contrasts such as masterpieces of contemporary architecture set against the well-preserved Old Town or the wonderful harmony between the city's cosmopolitan flair and vibrant traditions. And although classical modernism and street art may seem like they are worlds apart, both have a prominent place in Basel. We are in flux, constantly reshaping ourselves. So every time you come to Basel, you will discover something new.

Like Yin and Yang, Hangzhou, the capital city of the Zhejiang Province, has two sides that complete each other. This historic city is a showcase for traditional medicine, religion and art as well as a shining example of China’s rapid economic development. Combining idyllic natural beauty, a grand heritage through the ages and an air of affluence, Hangzhou is one of the country’s most livable and pleasant cities to linger in.

Holiday-geared Hammamet has long attracted international vacationers, a fact to which the glorious decades-old Yasmine resort complex serves as testament. The town itself offers just the right dose of thrills to culture enthusiasts looking to break the lethargy of an all-inclusive respite with some sightseeing and shopping – all within the ancient walls of a cream-colored, low-rise Medina.

The heart of the Turkish Republic, Ankara, is the second largest city of Turkey after Istanbul. The city lies on the border where east between west. The European and Middle Eastern cultures merged and coloured the city's architecture, food, wine, nightlife, fashion and arts. Drop the anchor in Ankara, as its name suggests, cross the border between tradition and modernity.

Coiled between lake and mountains, Annecy deserves its nickname of "Venice of the Alps". This harmonious city allows you to travel through time, from prehistory to the present day, before following in the tracks of the Princes of Savoy and eating next to the purest lake of Europe, while enjoying the numerous festivals and cultural animations. The city is also turned towards sports: the ski resorts are near the city and accessible by bus, and a biking trail goes all around the lake and lets you explore the shores.

Experience the authentic soulful blend of past and present in Memphis, where landmarks such as Graceland, Sun Studio, STAX, Beale Street, and the National Civil Rights Museum await your visit. Local musicians draw inspiration from legendary icons such as Elvis Presley, Aretha Franklin and Al Green, creating original and soulful music that captures the true essence of Memphis. In addition to the sounds, feast your senses on the culinary delights of the city. Memphis offers a truly unique experience that will leave you feeling inspired and satisfied.

Already well-known as a business travel destination, Doha, the capital of the State of Qatar, has emerged in recent years as a rapidly developing tourist destination as well. A modern country built on the deep cultural roots of its Bedouin heritage, Qatar presents visitors with a kaleidoscope of fascinating contrasts and experiences; from the tranquillity of the desert to the lively alleys of the souq, from the impressive coastal fortresses to the dramatic high-rise towers, and from the deserted sandy beaches and mangrove lagoons to the elegant residential districts and green parks.

Guilin has long been a favourite among travellers to China. This compact city is most famous for the green mountains, crystal clear waters, unique caves and the beautiful cliffs in its outskirts. The karst peaks and the surrounding areas are world renowned for its beautiful scenery. Yet it is not only this stunning landscape that draws visitors to Guilin, but its unique folk customs, that make for unforgettable experiences in themselves.